The ice rink in Berlin Mitte sounds like a promising location for the Hugo Boss show. My imagination is already producing images of models on sleds, ice princesses, ice-stars on windows. The runway submerged in dry ice and ice-cold drinks. None of the above, alas. Not even a popsicle.
So why this location I'm asking myself, but the answer is not far away. Boss has always liked it cool. The whole interior – like last time – is snow white. Without batting an eyelid, it opens in exactly the same way: clear silhouettes in chalky white to cream white to grayish white traverse the runway to electronic beats. Later on they are joined by bottle green and signal blue – fabulous – and a sort of baby pink – less fabulous, but true to concept all colors have an icy or metallic sheen. To top it all the clear lines are broken up by hologram elements. First it's just a belt, then an entire hologram top. It feels like an belated homage to Fritz Lang's “Metropolis” – or “Back to the Future”. Only there's no dry ice that pours out of the Delorean (the Marty McFly mobile) whenever it arrives at its destination. I dearly miss it.
Text by Sharon Welzel
Photos: Jessica Barthel