Hugo by Hugo Boss Spring / Summer 2013Derzeit reviews the highlights of Berlin Fashion Week as and when they happen

The ice rink in Berlin Mitte sounds like a promising location for the Hugo Boss show. My imagination is already producing images of models on sleds, ice princesses, ice-stars on windows. The runway submerged in dry ice and ice-cold drinks. None of the above, alas. Not even a popsicle.

So why this location I'm asking myself, but the answer is not far away. Boss has always liked it cool. The whole interior – like last time – is snow white. Without batting an eyelid, it opens in exactly the same way: clear silhouettes in chalky white to cream white to grayish white traverse the runway to electronic beats. Later on they are joined by bottle green and signal blue – fabulous – and a sort of baby pink – less fabulous, but true to concept all colors have an icy or metallic sheen. To top it all the clear lines are broken up by hologram elements. First it's just a belt, then an entire hologram top. It feels like an belated homage to Fritz Lang's “Metropolis” – or “Back to the Future”. Only there's no dry ice that pours out of the Delorean (the Marty McFly mobile) whenever it arrives at its destination. I dearly miss it.


Text by Sharon Welzel

Photos: Jessica Barthel

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Summer Issues 2012



FIN – Fashion Week Closing Party

Saturday. 7.7.2012, 23:00 – open end
PICKNICK, Dorotheenstr. 90, Berlin–Mitte


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