Hugo by Hugo Boss Spring / Summer 2013Derzeit reviews the highlights of Berlin Fashion Week as and when they happen


The ice rink in Berlin Mitte sounds like a promising location for the Hugo Boss show. My imagination is already producing images of models on sleds, ice princesses, ice-stars on windows. The runway submerged in dry ice and ice-cold drinks. None of the above, alas. Not even a popsicle.

So why this location I'm asking myself, but the answer is not far away. Boss has always liked it cool. The whole interior – like last time – is snow white. Without batting an eyelid, it opens in exactly the same way: clear silhouettes in chalky white to cream white to grayish white traverse the runway to electronic beats. Later on they are joined by bottle green and signal blue – fabulous – and a sort of baby pink – less fabulous, but true to concept all colors have an icy or metallic sheen. To top it all the clear lines are broken up by hologram elements. First it's just a belt, then an entire hologram top. It feels like an belated homage to Fritz Lang's “Metropolis” – or “Back to the Future”. Only there's no dry ice that pours out of the Delorean (the Marty McFly mobile) whenever it arrives at its destination. I dearly miss it.

--

Text by Sharon Welzel

Photos: Jessica Barthel

Comments are closed.

Summer Issues 2012

   
   

WHERE TO GET DERZEIT

FIN – Fashion Week Closing Party

Saturday. 7.7.2012, 23:00 – open end
PICKNICK, Dorotheenstr. 90, Berlin–Mitte

DERZEIT Film

Get the Flash Player to see the wordTube Media Player.

Recent Posts

On The Subject Of…Berlin, Berlin – Derzeit's partner plog in the German capital

On The Subject Of...

This post is about, or let's say "On the Subject of...": Anne Bitterwolf and Susanne Treumann, two fashion lovers who (...)

Le ModalogueBerlin, Paris – Derzeit's partner blog in France

Le Modalogue

  DERZEIT is in a French conversation. Or let's call it a "Modalogue", with Christian Poulot. He's the face and brain (...)

FrizzifrizziBerlin, Bologna – Derzeit's partner blog in Italy

Frizzifrizzi

  To share Fashion Week Berlin's ideas and images, for July 2012 DERZEIT has collaborated with four international fashion blogs. Among (...)

Talents to Watch: Petra Metzgerextended interview with the up-and-coming designer

Talents to Watch: Petra Metzger

Petra Metzger believes in strength – and that strength is reflected in her fashion. "A woman who has something to (...)

Marc Phillipe Coudeyre Spring / Summer 2013Derzeit reviews the highlights of Berlin Fashion Week as and when they happen

Marc Phillipe Coudeyre Spring / Summer 2013

– While the designer was delighting in all the guests who had come to "ooh" and "aah" at his collection, I (...)